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Search Tip #15: Quotation Marks!

Have you been there before, looking for that exact phrase, and finding related articles, but not the perfect one you know is there?

We’ve all been there. And we know a lot of you have been there, too. In a recent usability study of our website, we found that many of our users either didn’t know – or didn’t remember – that there is a quick and easy way to find exactly the phrase you’re looking for.

That way? Use quotation marks!

Using quotation marks around a phrase will tell the search engine to look for exactly the phrase you entered. For example:

“four year college”

will find articles that are about four year colleges while

four year college

will find articles about four buildings that took ten years to build on a community college campus and some articles about four year college.

So, next time you’re searching for a specific phrase remember: quotation marks.