Marketing & Advertising Articles: Newspapers & Magazines – ZSR Databases - ZSR Library

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Marketing & Advertising Articles: Newspapers & Magazines

4 databases

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ABI/INFORM Collection
Scholarly business research database. Features The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world. articles newspapers magazines articles scholarly journals

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Business Source Premier
Includes abstracts, indexing, and full text from international business periodicals like the Harvard Business Review. Also includes Datamonitor company profiles. Coverage: 1886-. articles newspapers magazines articles scholarly journals company industry research country research

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New Gale Business: Insights
Provides detailed company and industry profiles including SWOT reports, market share reports, and financial reports, as well as thousands of company histories, case studies, scholarly journals, and company news. articles newspapers magazines articles scholarly journals books e-books careers personal development company industry research country research encyclopedias reference news current events reports

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ProQuest Central
ProQuest Central provides access to databases across all major subject areas, including business, health and medical, social sciences, arts and humanities, education, science and technology, and religion. The collection includes thousands of full-text scholarly journals, newspapers, magazines, dissertations, working papers, and market reports all together on a powerful, user-friendly platform. articles newspapers magazines articles scholarly journals multi-subject databases