Articles: Newspapers & Magazines (4)

• ABI/INFORM Collection

  Scholarly business research database. Features The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.

• Business Source Premier

  Includes abstracts, indexing, and full text from international business periodicals like the Harvard Business Review. Also includes Datamonitor company profiles. Coverage: 1886-.

• Consumer Reports via MasterFILE Premier

  A popular collection of product reviews and recommendations for cars, appliances, electronics, personal finance, and health information.

• ProQuest Central

  ProQuest Central provides access to databases across all major subject areas, including business, health and medical, social sciences, arts and humanities, education, science and technology, and religion. The collection includes thousands of full-text scholarly journals, newspapers, magazines, dissertations, working papers, and market reports all together on a powerful, user-friendly platform.

Articles: Scholarly Journals (4)

• ABI/INFORM Collection

  Scholarly business research database. Features The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.

• Business Source Premier

  Includes abstracts, indexing, and full text from international business periodicals like the Harvard Business Review. Also includes Datamonitor company profiles. Coverage: 1886-.

• Consumer Reports via MasterFILE Premier

  A popular collection of product reviews and recommendations for cars, appliances, electronics, personal finance, and health information.

• ProQuest Central

  ProQuest Central provides access to databases across all major subject areas, including business, health and medical, social sciences, arts and humanities, education, science and technology, and religion. The collection includes thousands of full-text scholarly journals, newspapers, magazines, dissertations, working papers, and market reports all together on a powerful, user-friendly platform.

Careers & Personal Development (1)

• Data-Axle Reference Solutions

  (Fomerly ReferenceUSA) Provides addresses and sales information for over 14 million U.S. companies. It is searchable by state, city, zip code, area code or yellow page keywords. Search by SIC code if you need to get a list of companies within an industry. Limited credit-rating information also available. Coverage: current year.

Company & Industry Research (4)

• Business Source Premier

  Includes abstracts, indexing, and full text from international business periodicals like the Harvard Business Review. Also includes Datamonitor company profiles. Coverage: 1886-.

• Data-Axle Reference Solutions

  (Fomerly ReferenceUSA) Provides addresses and sales information for over 14 million U.S. companies. It is searchable by state, city, zip code, area code or yellow page keywords. Search by SIC code if you need to get a list of companies within an industry. Limited credit-rating information also available. Coverage: current year.

• Gartner Research

  Gartner Group provides vital advice to professionals making key decisions about IT. Its subscription-based products and services include qualitative research and analysis on trends and developments, quantitative market research, and benchmarking services. This database is available to the Wake Forest community only. Coverage: May 1997-.

• IBISWorld

  Provides extensive reports on 300 industries and numerous companies. Includes size, trends, market share, descriptions of key participants and more.

Country Research (1)

• Business Source Premier

  Includes abstracts, indexing, and full text from international business periodicals like the Harvard Business Review. Also includes Datamonitor company profiles. Coverage: 1886-.

Data & Statistics (7)

• Advertising Age Data Center

  Advertising Age is one of the world's leading news sources for the fields of advertising and marketing. The AdAge.com Data Center is a useful source of statistics, facts, and special studies related to advertising and marketing.

• Capital IQ

  The Capital IQ platform provides research, data, and analysis on private and public companies. Covers areas of corporate finance, including investment banking, equity research, asset management and more.

• Consumer Reports via MasterFILE Premier

  A popular collection of product reviews and recommendations for cars, appliances, electronics, personal finance, and health information.

• Simmons Insights

  Simmons Insights includes advanced reporting analytics, data visualizations, and business intelligence applications with comprehensive profiling that enable clients to build proprietary data dashboards and custom analyses. Five concurrent users may access Simmons Insights.

• SimplyAnalytics

  Map thousands of demographic, business, and marketing data variables. Coverage limited to the United States.

• Sports Market Analytics

  SMA is a single resource for analytics of sports marketing trends, brand preferences, general media habits, sponsorship, social media, fantasy, eSports, participation, and sports equipment and footwear. Coverage: 1996-.

• Statista

  Find statistics, consumer survey results and industry studies from over 18000 sources on over 60000 topics on the internet's leading statistics database.

Encyclopedias & Reference (3)

• Data-Axle Reference Solutions

  (Fomerly ReferenceUSA) Provides addresses and sales information for over 14 million U.S. companies. It is searchable by state, city, zip code, area code or yellow page keywords. Search by SIC code if you need to get a list of companies within an industry. Limited credit-rating information also available. Coverage: current year.

• SimplyAnalytics

  Map thousands of demographic, business, and marketing data variables. Coverage limited to the United States.

• Statista

  Find statistics, consumer survey results and industry studies from over 18000 sources on over 60000 topics on the internet's leading statistics database.

Multi-Subject Databases (3)

• ProQuest Central

  ProQuest Central provides access to databases across all major subject areas, including business, health and medical, social sciences, arts and humanities, education, science and technology, and religion. The collection includes thousands of full-text scholarly journals, newspapers, magazines, dissertations, working papers, and market reports all together on a powerful, user-friendly platform.

• SimplyAnalytics

  Map thousands of demographic, business, and marketing data variables. Coverage limited to the United States.

• Statista

  Find statistics, consumer survey results and industry studies from over 18000 sources on over 60000 topics on the internet's leading statistics database.

Reports (5)

• BCC Research

  Market research and analysis. Coverage provides detailed market size forecasts that incorporate the major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations.

• eMarketer

  eMarketer is a digital market research firm devoted to understanding where consumers are going online, how they’re spending their money, and how marketers are reaching them through digital channels.

• Gartner Research

  Gartner Group provides vital advice to professionals making key decisions about IT. Its subscription-based products and services include qualitative research and analysis on trends and developments, quantitative market research, and benchmarking services. This database is available to the Wake Forest community only. Coverage: May 1997-.

• IBISWorld

  Provides extensive reports on 300 industries and numerous companies. Includes size, trends, market share, descriptions of key participants and more.

• Mintel Reports

  Marketing and consumer research reports. Focuses on the USA and Europe. Each user must be a current affiliate of WFU and must create a personal profile.