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— 2 Best Bets in Marketing —
- Mintel Reports
Marketing and consumer research reports. Focuses on the USA and Europe. Each user must be a current affiliate of WFU and must create a personal profile. Format: Reports
Map thousands of demographic, business, and marketing data variables. Coverage limited to the United States. Format: Statistics & Data
- BCC Research
Market research and analysis. Coverage provides detailed market size forecasts that incorporate the major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations.
eMarketer is a digital market research firm devoted to understanding where consumers are going online, how they're spending their money, and how marketers are reaching them through digital channels.
- Euromonitor Passport
Find statistics, market reports, company profiles and information sources for country, market, consumer and lifestyle profiling. Includes historic data and projections. Coverage: 1977-.
- Gartner Research
Gartner Group provides vital advice to professionals making key decisions about IT. Its subscription-based products and services include qualitative research and analysis on trends and developments, quantitative market research, and benchmarking services. This database is available to the Wake Forest community only. Coverage: May 1997-.
- Mintel Reports
Marketing and consumer research reports. Focuses on the USA and Europe. Each user must be a current affiliate of WFU and must create a personal profile.
Statistics & Data (6)
- Advertising Age Data Center
Accessible from campus only. Advertising Age is one of the world's leading news sources for the fields of advertising and marketing. The AdAge.com Data Center is a useful source of statistics, facts, and special studies related to advertising and marketing.
- Capital IQ
The Capital IQ platform provides research, data, and analysis on private and public companies. Covers areas of corporate finance, including investment banking, equity research, asset management and more.
- Gallup Analytics
Gallup Analytics provides access to nearly a century of U.S. data and a decade of global tracking data known as the Gallup World Poll. The online platform includes new data and historical trends at the country, state and U.S. city levels. Data can be viewed by demographic categories, compare results across geographies to develop and report findings, including direct citations of Gallup's work.
- SBRnet - Sports Business Research Network
A continuously updated resource providing market research and industry news on all aspects of sporting goods, sports equipment, participation, broadcasting, and marketing. The information is drawn from journals, newsletters, government reports, and trade association reports. Coverage: 1996-.
- Simmons OneView
Simmons OneView includes reports and data from Simmons National Consumer Survey (NCS/NHCS) and Simmons Connect.
Map thousands of demographic, business, and marketing data variables. Coverage limited to the United States.