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Last Friday, Nov. 5th, I attended the Charleston Conference in Charleston, SC and presented my paper which I am co-authoring with Dr. Seong-Tae Kim on “Core Resources on Time Series Analysis for Academic Libraries: A Selected, Annotated Bibliography.” Here are the slides from my presentation:
I also attended the morning plenary session on “What Can Our Readers Teach Us?” by John Sack, Associate Publisher and Director, Highwire Press, Stanford University Libraries and Academic Information Resources. Highwire interviewed 25 researchers, mostly scientists and some postdocs. However, clinicians were not interviewed. Sack presented the results of their study. Users read articles to keep up with what they already know and use PubMed, Web of Science, and Google Scholar; Google is used at the end of scholar discovery to catch things at the edge. Users read books for unfamiliar topics and use Amazon and GoogleBooks. In order to keep current, email alerts in PubMed and Web of Science and emailed Table of Contents of journals are utilized. However, discovery, browsing, and serendipity are missing. Sack posed the question, “What’s the iTunes for research literature?”
In the afternoon, I attended the session on “Next Generation Science Journals: Challenges and Opportunities” by Moshe Pritsker, Co-founder, JoVE: Journal of Visualized Experiments, which is a journal that recently became accessible to ZSR Library. JoVE covers Neuroscience, Immunology, Developmental Biology, Cell Biology, Biochemistry, Bioengineering, Plant Biology, Psychology, Medicine, and other subjects. It is the first and only video journal accepted for indexing in PubMed. Most video articles come from scientists at Harvard, MIT, Yale, NIH, Stanford, Oxford, Cambridge, etc. JoVE has also set up a videographer network in the U.S.
Janet Carter, Collection Coordinator from UCLA Louise M. Darling Biomedical Library, provided a librarian’s perspective on next-generation science journals. Factors considered in deciding to license journals include the following:
- New journal indexed by PubMed, Web of Science, Scopus
- Faculty and/or student recommendations v. direct mass marketing strategies by the publisher/vendor
- ILL borrowing history
- Costs-can our budget support the subscription?
- Licensing agreement elements
- Faculty serving on Editorial Boards
- Faculty publishing in journals
- Usage statistics
- Impact Factor, SNIP, Eigenfactor
- Business model changes
- Faculty input
Hawkins, L. (2009). Best Practices for Presentation of E-journal Titles on Provider Web Sites and in Other E-content Products. Serials Review, 35(3), 168-169.
I also attended the afternoon plenary session on “I Hear the Train a Comin'”, which compiled insights from scholarly communication experts on the future of publishing, libraries, and academic technology. Joseph Esposito’s presentation was enlightening and here are some highlights. Esposito quoted Niels Bohr: “Prediction is very difficult, especially if it’s about the future.” New trends in publishing include publishers seeking growth in new territories in Asia, Eastern Europe, new classes of accounts (government) and direct to individuals. Supply-side publishing represents the evolution of Open Access, which is responsive to the need to make research results available. Public Library of Science, BioMedCentral, and Hindawi’s authors-pay models are successful. Demand-side publishing is the traditional model where the user pays. New methods include direct marketing to consumer (D2C) and collecting customer data, which is a privacy minefield. Attention publishing is borrowing from cable TV and Netflix, where publishers don’t sell books, but monopolize attention. Essentially, it’s the “Big deal” for consumers.
Another unexpected highlight was finding a Korean restaurant called Mama Kim’s in Charleston. Overall, it was a great conference to gain perspective on the bigger picture of publishing, libraries, and collection management.