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Articles: Journals or Newspapers (1)

• ProQuest

  Contains articles covering the humanities, social sciences, sciences, and business. Databases include Research Library, Ethnic NewsWatch, and ProQuest Religion. Coverage: 1970-.

Reports (1)

• Mintel Reports

  Marketing and consumer research reports. Focuses on the USA and Europe. Each user must be a current affiliate of WFU and must create a personal profile.

Statistics & Data (5)

• Advertising Age Data Center

  Advertising Age is one of the world's leading news sources for the fields of advertising and marketing. The AdAge.com Data Center is a useful source of statistics, facts, and special studies related to advertising and marketing.

• Euromonitor Global Market Information Database

  Find statistics, market reports, company profiles and information sources for country, market, consumer and lifestyle profiling. Includes historic data and projections. Coverage: 1977-.

• Mediamark MRI+

  Provides information on who purchases a product. Broken down by age, sex, race, educational background,income, and geographic location. Includes listing of media viewed by the consumer. Coverage: Varies.

• SBRnet - Sports Business Research Network

  A continuously updated resource providing market research and industry news on all aspects of sporting goods, sports equipment, participation, broadcasting, and marketing. The information is drawn from journals, newsletters, government reports, and trade association reports. Coverage: 1996-.

• SimplyMap

  Map thousands of demographic, business, and marketing data variables. Coverage limited to the United States.