Gartner Group provides vital advice to professionals making key decisions about IT. Its subscription-based products and services include qualitative research and analysis on trends and developments, quantitative market research, and benchmarking services. This database is available to the Wake Forest community only.Coverage: May 1997-.
Advertising Age is one of the world's leading news sources for the fields of advertising and marketing. The AdAge.com Data Center is a useful source of statistics, facts, and special studies related to advertising and marketing.
Provides information on who purchases a product. Broken down by age, sex, race, educational background,income, and geographic location. Includes listing of media viewed by the consumer.Coverage: Varies.
A continuously updated resource providing market research and industry news on all aspects of sporting goods, sports equipment, participation, broadcasting, and marketing. The information is drawn from journals, newsletters, government reports, and trade association reports.Coverage: 1996-.