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Kevin, Mary Beth, Kaeley, and I once again gathered in the “tech cave” for this week’s TED talk video and discussion. David Carson, a graphic designer/grunge typographer, discussed how human emotion and social constraints can impact the meaning and interpretation of printed text. In his designs, Carson rebels against using standard text fonts to create a raw, or grunge-like, product.

Discussion after the video centered on the impact of images and how we can utilize them to make a statement. David Carson made the comment in the video that he doesn’t consider it “heroic” to take a chance with a different font type, but that it is important for us all to be bravely trying new things. We discussed how we might implement some of these ideas in our work here in ZSR.

While it is difficult to put into words Carson’s argument, this 22 minute video (David Carson: Design, Discovery and Humor) speaks volumes.