You will need to create an account using your WFU email to access this resource. Find the latest breaking business news, updated throughout the day, this week’s top stories from 46 Business Journals including the Greensboro/Triad Business Journal and the Charlotte Business Journal, and other popular features from the print edition.
Provides detailed company and industry profiles including SWOT reports, market share reports, and financial reports, as well as thousands of company histories, case studies, scholarly journals, and company news.
Gartner Group provides vital advice to professionals making key decisions about IT. Its subscription-based products and services include qualitative research and analysis on trends and developments, quantitative market research, and benchmarking services. This database is available to the Wake Forest community only.
An insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst and market research pioneer.
Pitchbook tracks every aspect of the public and private equity markets, including venture capital, private equity and M&A. Access detailed data on companies, deals investors, funds, and professionals. Users will need to enter in their WFU email to access.
This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit of practical guides, templates, forms, sample business plans and tips from successful entrepreneur in a wide range of formats – from video to downloadable Word and Excel files, as well as traditional text and PDFs.
Simmons Insights includes advanced reporting analytics, data visualizations, and business intelligence applications with comprehensive profiling that enable clients to build proprietary data dashboards and custom analyses. Five concurrent users may access Simmons Insights.
SMA is a single resource for analytics of sports marketing trends, brand preferences, general media habits, sponsorship, social media, fantasy, eSports, participation, and sports equipment and footwear.