Includes international coverage and provides researchers a complete picture of companies and business trends around the world.

Online access to the website of the trade magazine Advertising Age. Includes: current articles and an archive of older issues; and the AdAge DataCenter. VPN required for off-campus use.

You will need to create an account using your WFU email to access to all Business Journals including the Greensboro/Triad Business Journal and Charlotte Business Journal. Find the latest breaking business news, updated throughout the day, this week’s top stories, and other popular features from the print edition.

Includes abstracts, indexing, and full text from international business periodicals like the Harvard Business Review. Also includes Datamonitor company profiles.

eMarketer is a digital market research firm devoted to understanding where consumers are going online, how they’re spending their money, and how marketers are reaching them through digital channels.

Marketing and consumer research reports. Focuses on the USA and Europe. Each user must be a current affiliate of WFU and must sign in using their WFU username and password to access Mintel.

Pitchbook tracks every aspect of the public and private equity markets, including venture capital, private equity and M&A. Access detailed data on companies, deals investors, funds, and professionals. Users will need to enter in their WFU email address to access.

Simmons Insights includes advanced reporting analytics, data visualizations, and business intelligence applications with comprehensive profiling that enable clients to build proprietary data dashboards and custom analyses. Five concurrent users may access Simmons Insights.

Map thousands of demographic, business, and marketing data variables. Coverage limited to the United States.