Morgan Ritchie-Baum

Morgan Ritchie-Baum
Morgan Ritchie-Baum (She/Her)
Research & Instruction Librarian - Business & Social Science

Morgan’s subject areas include: Business; Economics; Entrepreneurship; Accounting; Finance; Marketing & Advertising

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Publications

Hamdulay, F. & Ritchie-Baum, M. (2025) [Forthcoming]. “Binstar – Making Good on Returns”. In J. Howard Kucher (Ed.) Cases on Social Enterprise in the United States. Edward Elgar Publishers.

Krstevska, S., & Ritchie-Baum, M. (2025) [Forthcoming]. “Adapting the Framework to Entrepreneurship”. In Teaching Information Literacy by Discipline: Using and Creating Adaptations of the Framework. Association of College & Research Libraries.

Ritchie-Baum, M., Kaufman, A. F., Ellis, E., Webb, M., Gambill, J. M., & Womack, H. (2025) [Forthcoming]. “Finding Agency Advocacy, and Hope in Critical Information Literacy”. In Lauren S. Kehoe and Julie N. Hornick (Eds.) Critical Information Literacy.

Ritchie-Baum, Morgan, Levandowski, Andrea, Toane, Carey, & Cramer, Steven. (2023). Cannabis entrepreneurship: A guide to core concepts, resources, and research strategies. Journal of Business & Finance Librarianship, 28(1), 1-35. https://doi.org/10.1080/08963568.2022.2137971

Ritchie-Baum, Morgan, Thynne, Sara, & Cramer, Steven. (2021). Creating the Entrepreneurship & Libraries Conference 2020: A Collaboration of Public, Special, and Academic Librarians, Vendors, and Economic Development Stakeholders”. Collaborative Librarianship, 12(3), 12. https://digitalcommons.du.edu/cgi/viewcontent.cgi?article=1473&context=collaborativelibrarianship

Book Reviews

Ritchie-Baum, Morgan. (2022). Review- Liaison Engagement Success: A Practical Guide for Librarians,. Technical Services Quarterly, 39(2). https://doi.org/10.1080/07317131.2022.2045447

Presentations

Ritchie-Baum, M., Krstevska, S. (2024, December 11). Enhancing business research skills with ai integration: A practical approach for academic business librarians [Virtual workshop]. BRASS Symposium. https://youtu.be/L_ZGByfyJ48?si=rpUk7n8jcFDD6KhZ

Ritchie-Baum, M., Waugh, D., Phillips, M., & Curlee, M. (2023, October 19). Helping entrepreneurial communities thrive with NC Live [Conference session]. North Carolina Library Association Biennial Conference, Winston-Salem, NC. https://nclaonline.org/conference

Ritchie-Baum, M., Stone, L., Champion, B., Headen, R., Pringle, L., & Hamilton, B. (2023, October 19). Cultivating sustainable organizations – Real talk on serving in professional organizations [Conference session]. North Carolina Library Association Biennial Conference, Winston-Salem, NC. https://nclaonline.org/conference

Ritchie-Baum, M. (2023, September 29). Skilling up: Growing your career in libraries and beyond with business information literacy [Virtual workshop]. NC Live Workshop. https://youtu.be/b7gUIZdGcYQ?si=XxNNN2XRB0S6dxhx

Ritchie-Baum, M., Behrend, D., & Pringle, L. (2023, September 29). Leveraging service in professional library organizations to reach your career goals [Virtual workshop]. NC Live Workshop. https://www.youtube.com/watch?v=SqqlaQL-ZEk

Ritchie-Baum, Morgan, & Krstevska, Summer. (2023, July). The devil is in the details: Letting go of control in the business information classroom. BRASS Summer Symposium, Virtual. https://docs.google.com/document/d/1thQ3zIhHLToxC_6TLyQu89neocrlcDg43TNi-eYR7Fk/edit

Ritchie-Baum, Morgan, & Krstevska, Summer. (2023, March). Expanding within, to expand without: Expanding the vision of what’s relevant in business research & instruction. SOUCABL Conference, Athens, GA. https://soucablconference.mozello.com/2023-conference/2023-conference-schedule/

Ritchie-Baum, Morgan, & Cramer https://www.sla.org/attend/sla-2022-annual-conference-source-forward/, Steve. (2022, July). Getting real with entrepreneurship: Teaching and training on equity and ethical themes using authentic research sources. SLA 2022: Source Forward, Charlotte, NC. https://www.sla.org/attend/sla-2022-annual-conference-source-forward/

Ritchie-Baum, Morgan, & Krstevska, Summer. (2022, January). Exploring Data Driven Decision Making. USASBE 2022, Raleigh, NC. https://events.bizzabo.com/322408/agenda/session/691004

Ritchie-Baum, Morgan, & Krstevska, Summer. (2021, December). Non-traditional resources as a tool for emphasizing tension, context and meaning in the post-COVID classroom. 2021 BRASS Symposium, Online.

Ritchie-Baum, Morgan, Cramer, Steven, & Bennett, Shaun. (2021, October). Preparing NC librarians for marijuana legalization: Public and academic perspectives. North Carolina Library Association Biennial Conference, Winston-Salem, NC/ Online. https://whova.com/embedded/session/octst_202110/1756156/

Ritchie-Baum, Morgan, & Lovas, Nancy. (2020, December). What is Data Literacy and Why Is It Important?. NC Live Training, Online. https://www.youtube.com/watch?v=SQw3KNOTg3M

Ritchie-Baum, Morgan. (2020, February). The Elephant in the Room: Financial Literacy in Libraries. BLINC Winter Workshop, Elon, NC.

Ritchie-Baum, Morgan. (2020, February). Raising your library’s profile: Making your community relationships work for you. NJLibsGrowBiz/BLINC Joint Workshop, Online.

Ritchie-Baum, Morgan, & Krstevska, Summer. (2019, October). Raising your library’s profile: Making your community relationships work for you. North Carolina Library Association Biennial Conference, Winston Salem, NC.

Ritchie-Baum, Morgan. (2019, August). Collection development and your business collection. BLINC Summer Workshop, Boone, NC.

Ritchie-Baum, Morgan, & Zamboni, Hannah. (2018, June). Book and maker bike at an academic library [poster]. American Library Association Annual Conference, New Orleans, LA. https://www.eventscribe.com/2018/ALA-Annual/fsPopup.asp?Mode=posterinfo&PosterID=153326

Committees & Offices Held

ZSR Employee Association, Secretary (July 2023 – July 2025)

American Library Association Business Reference & Services Section – Business Reference in Public Libraries Committee, Member (July 2023 – June 2025)

ZSR Wellness & Sustainability Committee, Co-Chair (July 2023 – July 2024)

ZSR Librarian’s Faculty Assembly, Member at large (July 2022 – July 2024)

Wake Forest School of Business, Traditions & Practices R.I.D.E. Task Force, Chair (2024)

St. Louis Federal Reserve Beyond the Numbers Conference, Co-Chair (2023)

Business Librarianship in North Carolina, Chair. (October 2021 – October 2023).

Business Librarianship in North Carolina, Director at Large. (May 2020 – October 2021).

Entrepreneurship in Libraries Conference, Co-Chair & Webmaster (2019 – 2021)