Get to know one of ZSR’s newest tools for researching and learning more about the advertising and marketing industry – Winmo!

Formerly known as the Advertising Red Books, Winmo provides detailed information about the advertising landscape in the United States.

Screenshot of the Winmo Home Page

More specifically Winmo can help you research:

  • Media spend, revenue, and mix by company, brand, and/or agency
  • The top advertisers in the United States including detailed agency information
  • Relationships between various brands and agencies
  • Who’s who in the US Advertising Industry, including detailed contact information

Screenshot of a Winmo Company Profile for Apple Inc.

Screenshot of Media Spend profile for Apple Inc on Winmo

Featuring advanced search features, fully exportable reports, the ability to share searches with group mates, and powered by Kantar Media data – Winmo provides unparalleled access to the advertising landscape in the US. Check it out today!

Questions about Winmo? Reach out to one of ZSR’s Business Librarians.