Includes international coverage and provides researchers a complete picture of companies and business trends around the world.

Provides access to journals covering the social sciences, humanities, education, and more. Good general-purpose database for researching most topics.

Online access to the website of the trade magazine Advertising Age. Includes: current articles and an archive of older issues; and the AdAge DataCenter. VPN required for off-campus use.

Features national, regional and local news from across the United States from the 1980s to the present. Includes the Winston-Salem Journal. A great resource for getting news from regional and local news sources.

BCC’s market research reports explore major economic, scientific, and technological developments in a variety of categories including finance, high tech, healthcare, pharmaceuticals, and startups.

Contains full-text biographies of historical and contemporary figures from around the world. Sources include Biography Today, Britannica, US presidential and congressional sources, Cambridge, and more. Formerly named Biography Reference Center.

Provides detailed industry analysis and market research reports on more than 16,000 lines of business in national and local markets. Uses include valuation, business plans, due diligence and competitive benchmarking.

Includes articles ranging from concise explanations to comprehensive expositions and from historical treatments of subjects to current-events coverage. Includes Britannica’s Book of the Year and Nations of the World.

You will need to create an account using your WFU email to access to all Business Journals including the Greensboro/Triad Business Journal and Charlotte Business Journal. Find the latest breaking business news, updated throughout the day, this week’s top stories, and other popular features from the print edition.

Includes abstracts, indexing, and full text from international business periodicals like the Harvard Business Review. Also includes Datamonitor company profiles.

Search across hundreds of subject encyclopedias and other reference works. A great place to find background information on almost any research topic. Includes subject trees, pro/con resources, links to scholarly articles and more.

(Formerly ReferenceUSA) Provides addresses and sales information for over 14 million U.S. business establishments and organizations. It is searchable by state, city, zip code, area code or yellow page keywords. Search by SIC or NAICS code if you need to get a list of companies within an industry. Limited credit-rating information also available.

Cross searches current national and international news sources, wire services, and regional news sources.

Fully searchable, complete facsimile edition of The Economist, the weekly magazine covering politics, current affairs and all aspects of business and trade worldwide.

Offers full text for key periodicals, reference books, case studies, company profiles and videos with transcripts and related articles from the Harvard Faculty Series and Vator.TV. Subjects covered include business planning, management, marketing, product development, raising capital, risk taking, etc.

Career database that enables users to explore industries and careers, plan their education, and research best practices for resumes, cover letters, interviewing, networking, and salaries/benefits. Includes articles, career advice blogs, and streaming video.

Contains videos in business, economics, health, medicine, humanities, social sciences, science and mathematics. Includes Oscar, Emmy and Peabody award winning documentaries, interviews, instructional and vocational training videos, historical speeches and newsreels.

Provides detailed company and industry profiles including SWOT reports, market share reports, and financial reports, as well as thousands of company histories, case studies, scholarly journals, and company news.

Search across hundreds of subject encyclopedias and other reference works. A great place to find background information on almost any research topic. Includes a topic finder for help with narrowing or broadening your research topic.

Contains more than 600,000 biographical entries covering international figures from all time periods and areas of study. Also links to news, multimedia and scholarly content about the figures.

Combines overviews, viewpoints, reference, news, and scholarly material into one search platform for researching a wide variety of global issues.

This comprehensive multidisciplinary database delivers credible facts and current insight into today’s most debated political and social issues. Contains periodical content that covers current events, news and commentary, pro/con viewpoints, reference articles, interactive maps, infographics, and more.

Includes millions of book reviews in numerous disciplines, including literature, history, education, psychology, and more.

Gartner Group provides vital advice to professionals making key decisions about IT. Its subscription-based products and services include qualitative research and analysis on trends and developments, quantitative market research, and benchmarking services. This database is available to the Wake Forest community only.

Includes newswire services from around the world, including the AP, Dow Jones Industrial News, dpa, AFP, Canadian Press, and others. The wires are available in various languages including Arabic, French, Italian, and German.

Information about countries geared towards those traveling (personally or professionally) or researching current issues. Contains informaiton on travel, cuisine, government, society, and more.

Contains historical data from American History. Demographics, social characteristics, crime, education, health and more are all cross-searchable.

Provides extensive reports on 300 industries and numerous companies. Includes size, trends, market share, descriptions of key participants and more.

An insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst and market research pioneer.

Mergent Archives is an online database featuring a vast, indexed collection of more than a century’s worth of global corporate and industry related documents. This collection contains hundreds of thousands of reports covering over 100 countries and industries.

Marketing and consumer research reports. Focuses on the USA and Europe. Each user must be a current affiliate of WFU and must sign in using their WFU username and password to access Mintel.

Includes three tools: Stock and Fund Selector, Reports, and X-Ray. Use these tools to select stocks or mutual funds, review Morningstar analysis, and determine how your stocks and funds work in an overall investment plan.

Full text for many major U.S. and international newspapers, including the New York Times, Washington Post, San Francisco Chronicle, the London Times, and others. Also includes some television and radio news transcripts.

Located in the “Menu” dropdown box and listed as “Company Dossier.” Find info on thousands of U.S. and international companies. Search by name, geography, industry and financial criteria. Get company overviews, financials, news, intellectual property, corporate hierarchy, and more. Search for lists of companies by geography, industry, NAICS/SIC, and other criteria. Includes private companies.

Nexis Uni features more than 15,000 news, business and legal sources, including U.S. Supreme Court decisions dating back to 1790.

Contains the full text of surveys, budgets, statistical records, case studies, planning documents, training manuals, policy guidelines, reports, and news from the five hundred largest cities in North America. It also includes select materials from hundreds of related agencies and non-governmental organizations.

This collection includes a selection of student and community newspapers, as well as African-American newspapers, from schools and towns around North Carolina.

Searchable full text of reference books in many subjects. Books can be searched together or individually.

This streaming video collection provides a range of content with the most valuable video documentaries and series from PBS. Covers subjects from science, history, art, Shakespeare, diversity, business & economics, and more.

Pitchbook tracks every aspect of the public and private equity markets, including venture capital, private equity and M&A. Access detailed data on companies, deals investors, funds, and professionals. Users will need to enter in their WFU email address to access.

A U.S. national data and mapping tool and analytics platform with multidisciplinary applications related to social sciences, urban studies, real estate and housing analysis, community and economic development, public administration, public health, policy and political science, education, business, economics, statistics, and geography, among others.

Indexes and provides full-text access to scholarly journals, newspapers, magazines, dissertations, working papers, and market reports across all major subject areas.

Current US and international news. This simultaneously searches ProQuest databases US Newsstream, International Newsstream, Global Breaking Newswires, Canadian Newsstream, Ethnic Newswatch, and Recent Newspapers.

Full-text and abstracts of dissertations and theses from 1861 to the present from the US, UK, and Ireland. Full-text coverage is mainly 1997-present but many older ones are also full-text.

This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit of practical guides, templates, forms, sample business plans and tips from successful entrepreneur in a wide range of formats – from video to downloadable Word and Excel files, as well as traditional text and PDFs.

Provides the most recent news content from outside of the U.S. and Canada with archives that stretch back decades. The collection features newspapers, newswires, transcripts, and digital-only news sites in full-text format.

Contains 18 newspapers with coverage beginning in the late 2000s through present with a three-month embargo. Titles include Barron’s, LA Times, Newsday, The Boston Globe, The Washington Post, and more.

Contains articles from magazines, newspapers, and journals. Areas included: business, health, education, psychology, science, sports, and literature.

Indexes general interest magazines published between 1890 and 1982.

Provides access to social science ebooks published by Sage, including scholarly books, textbooks, and professional development titles.

This collection of case studies spans the globe, including all business types and the gamut of business and management topics. Instructors have access to teaching notes that can include PowerPoint presentations, learning objectives and discussion questions, and in-depth case analyses. Contact krstevs@wfu.edu or ritchiem@wfu.edu for instructor access.

SAGE Explorer includes over 40,000 cases, videos, data, and more related to social and behavioral sciences.

Provides access to ebook versions of encyclopedias and handbooks in the social and behavioral sciences.

Provides access to book, reference, and journal content, as well as multimedia resources, to support researchers at all stages of a research project. Includes information on the full range of qualitative, quantitative, and mixed methods for the social and behavioral sciences, as well as many methods commonly used in the hard sciences.

This offering of comprehensive, easy-to-use, and interactive resources supports students in gaining the skills relevant to their academic and professional success. Develop and practice real-world business and professional skills needed to transition from campus to the modern workplace. Relatable narratives of real workplace experiences allow for practical context to be applied to academic content, preparing students to navigate professional opportunities and challenges.

A multidisciplinary index, with searchable author abstracts, covering the journal literature of the sciences: agriculture, neuroscience, astronomy, oncology, biochemistry, pediatrics, biology, pharmacology, biotechnology, physics, chemistry, plant sciences, computer science, psychiatry, materials science, surgery, mathematics, veterinary science, medicine, and zoology.

Simmons Insights includes advanced reporting analytics, data visualizations, and business intelligence applications with comprehensive profiling that enable clients to build proprietary data dashboards and custom analyses. Five concurrent users may access Simmons Insights.

Map thousands of demographic, business, and marketing data variables. Coverage limited to the United States.

Citations and some abstracts from periodicals, books, conference proceedings, dissertations and theses, research papers, etc. covering the areas of sports, physical fitness, sport science and recreation. Access is limited to four simultaneous users.

SMA is a single resource for analytics of sports marketing trends, brand preferences, general media habits, sponsorship, social media, fantasy, eSports, participation, and sports equipment and footwear.

Provides data, statistics, and reports on many topics including media, business, politics, society, technology and education. Add-ons include: Consumer Insights, providing increased data and analytics on consumer attitudes and behavior worldwide and eCommerce Insights, providing increased data and analytics on the eCommerce landscape including customer behavior and digital market insights.

Academic streaming library of feature films, documentaries and foreign films from the largest movie studios, including Walt Disney, Warner Bros., Paramount, NBCUniversal, Columbia Pictures, Lions Gate, MGM, Miramax and many more. ZSR subscribes to the 1000 most popular titles and has licensed a few others for campus.

Spanning more than 160 years of retail history, this resource uses company archives, trade journals and union records to explore how stores and shopping habits in industrialised society rapidly adapted to the transformation of consumer needs, social expectations, and technological advancements.

Current U.S. news content and archives that stretch back into the 1980s. Provides key national and regional news sources from the U.S. and includes full text from The New York Times, the Wall Street Journal, Washington Post, Los Angeles Times, Boston Globe, Newsday, and Chicago Tribune.

Information and analysis on stocks.

Find data on advertising agencies, advertisers, key contacts, ad spends, media types, and more with this sales prospecting tool formerly known as the Advertising Red Books

Full text, searchable access to the Winston-Salem Journal (1898-present) and Twin City Sentinel (1906-1985).

Includes holdings information from the world’s libraries. Use to find out what resources are available in libraries other than ZSR, and use the ‘request from ILL’ button in any record to connect to our ILL system.