An insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst and market research pioneer.
Mergent Archives is an online database featuring a vast, indexed collection of more than a century’s worth of global corporate and industry related documents. This collection contains hundreds of thousands of reports covering over 100 countries and industries.
Located in the “Menu” dropdown box and listed as “Company Dossier.” Find info on thousands of U.S. and international companies. Search by name, geography, industry and financial criteria. Get company overviews, financials, news, intellectual property, corporate hierarchy, and more. Search for lists of companies by geography, industry, NAICS/SIC, and other criteria. Includes private companies.
Contains the full text of surveys, budgets, statistical records, case studies, planning documents, training manuals, policy guidelines, reports, and news from the five hundred largest cities in North America. It also includes select materials from hundreds of related agencies and non-governmental organizations.
Includes holdings information from the world’s libraries. Use to find out what resources are available in libraries other than ZSR, and use the ‘request from ILL’ button in any record to connect to our ILL system.