Includes international coverage and provides researchers a complete picture of companies and business trends around the world.

Online access to the website of the trade magazine Advertising Age. Includes: current articles and an archive of older issues; and the AdAge DataCenter. VPN required for off-campus use.

Provides detailed industry analysis and market research reports on more than 16,000 lines of business in national and local markets. Uses include valuation, business plans, due diligence and competitive benchmarking.

You will need to create an account using your WFU email to access this resource. Find the latest breaking business news, updated throughout the day, this week’s top stories from 46 Business Journals including the Greensboro/Triad Business Journal and the Charlotte Business Journal, and other popular features from the print edition.

Includes abstracts, indexing, and full text from international business periodicals like the Harvard Business Review. Also includes Datamonitor company profiles.

(Formerly ReferenceUSA) Provides addresses and sales information for over 14 million U.S. business establishments and organizations. It is searchable by state, city, zip code, area code or yellow page keywords. Search by SIC or NAICS code if you need to get a list of companies within an industry. Limited credit-rating information also available.

Information about countries geared towards those traveling (personally or professionally) or researching current issues. Contains informaiton on travel, cuisine, government, society, and more.

Contains historical data from American History. Demographics, social characteristics, crime, education, health and more are all cross-searchable.

Mergent Archives is an online database featuring a vast, indexed collection of more than a century’s worth of global corporate and industry related documents. This collection contains hundreds of thousands of reports covering over 100 countries and industries.

Marketing and consumer research reports. Focuses on the USA and Europe. Each user must be a current affiliate of WFU and must sign in using their WFU username and password to access Mintel.

Includes three tools: Stock and Fund Selector, Reports, and X-Ray. Use these tools to select stocks or mutual funds, review Morningstar analysis, and determine how your stocks and funds work in an overall investment plan.

Contains the full text of surveys, budgets, statistical records, case studies, planning documents, training manuals, policy guidelines, reports, and news from the five hundred largest cities in North America. It also includes select materials from hundreds of related agencies and non-governmental organizations.

Pitchbook tracks every aspect of the public and private equity markets, including venture capital, private equity and M&A. Access detailed data on companies, deals investors, funds, and professionals. Users will need to enter in their WFU email to access.

A U.S. national data and mapping tool and analytics platform with multidisciplinary applications related to social sciences, urban studies, real estate and housing analysis, community and economic development, public administration, public health, policy and political science, education, business, economics, statistics, and geography, among others.

SAGE Explorer includes over 40,000 cases, videos, data, and more related to social and behavioral sciences.

Simmons Insights includes advanced reporting analytics, data visualizations, and business intelligence applications with comprehensive profiling that enable clients to build proprietary data dashboards and custom analyses. Five concurrent users may access Simmons Insights.

Map thousands of demographic, business, and marketing data variables. Coverage limited to the United States.

Provides data, statistics, and reports on many topics including media, business, politics, society, technology and education. Add-ons include: Consumer Insights, providing increased data and analytics on consumer attitudes and behavior worldwide and eCommerce Insights, providing increased data and analytics on the eCommerce landscape including customer behavior and digital market insights.

Information and analysis on stocks.