Includes international coverage and provides researchers a complete picture of companies and business trends around the world.

Online access to the website of the trade magazine Advertising Age. Includes: current articles and an archive of older issues; and the AdAge DataCenter. VPN required for off-campus use.

BCC’s market research reports explore major economic, scientific, and technological developments in a variety of categories including finance, high tech, healthcare, pharmaceuticals, and startups.

You will need to create an account using your WFU email to access to all Business Journals including the Greensboro/Triad Business Journal and Charlotte Business Journal. Find the latest breaking business news, updated throughout the day, this week’s top stories, and other popular features from the print edition.

Includes abstracts, indexing, and full text from international business periodicals like the Harvard Business Review. Also includes Datamonitor company profiles.

eMarketer is a digital market research firm devoted to understanding where consumers are going online, how they’re spending their money, and how marketers are reaching them through digital channels.

Provides detailed company and industry profiles including SWOT reports, market share reports, and financial reports, as well as thousands of company histories, case studies, scholarly journals, and company news.

Gartner Group provides vital advice to professionals making key decisions about IT. Its subscription-based products and services include qualitative research and analysis on trends and developments, quantitative market research, and benchmarking services. This database is available to the Wake Forest community only.

Provides extensive reports on 300 industries and numerous companies. Includes size, trends, market share, descriptions of key participants and more.

An insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst and market research pioneer.

Marketing and consumer research reports. Focuses on the USA and Europe. Each user must be a current affiliate of WFU and must sign in using their WFU username and password to access Mintel.

Pitchbook tracks every aspect of the public and private equity markets, including venture capital, private equity and M&A. Access detailed data on companies, deals investors, funds, and professionals. Users will need to enter in their WFU email address to access.

This database bridges theory with practice, covering a wide spectrum of resources useful to educators, researchers, students and practitioners. Content ranges from the scholarly – including journals, dissertations, working papers and conference proceedings – to a full toolkit of practical guides, templates, forms, sample business plans and tips from successful entrepreneur in a wide range of formats – from video to downloadable Word and Excel files, as well as traditional text and PDFs.

Simmons Insights includes advanced reporting analytics, data visualizations, and business intelligence applications with comprehensive profiling that enable clients to build proprietary data dashboards and custom analyses. Five concurrent users may access Simmons Insights.

Map thousands of demographic, business, and marketing data variables. Coverage limited to the United States.

SMA is a single resource for analytics of sports marketing trends, brand preferences, general media habits, sponsorship, social media, fantasy, eSports, participation, and sports equipment and footwear.