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A while back I attended The Social Media Marketing Conference in Charlotte. Meghan and Chris have both written great posts highlighting their experiences and I just wanted to share a few things I took away from this conference.

Analytics

When optimizing your ROI, analytics are a great way to see what was effective and what was not. This course called these “lead measures” and “lag measures.” To take charge of your social media, you want to take lead measures, like posting about an event or person, and then analyzing how effective that lead measure was. By monitoring your metrics, you can tweak your lead measures based on their success.

Maximizing your social media

Another great tip was to maximize your social media. By this, I mean fill out your Facebook timeline completely (showing the history of your organization), link to your other social media accounts from eachother, stay engaging by changing your cover photo frequently, and posting frequently to your users.

Create an editorial calendar

It seems to me to have success with all of the other tips, this is the first thing to do. Have a plan. What are you blogging about this month? What are you Facebooking about this week,? What are you Tweeting about next Thursday? Having them planned out not only helps you lay out your message, but allows you to schedule posts, be aware of upcoming events, and overall provide a better experience for your social media followers.

I found this to be a very interesting an helpful conference. I would love to talk more about my experience with anyone interested. Thank you to the Dean’s office for making this possible.