What will the value of the university be in 10 years? What are the President and Provost reading? Quality, measurement, regulations, value, markets, prestige (not related to quality), efficiency will all impact IHEs — where does the library fit in with all of these things — has the library become part of the problem or part of the solution to addressing these issues?
Are we going to be an institute of the future or the past? Given the way funding, regulation, student as consumer model are going – do we answer in what we were in the past or what we need to be in the future. What does pursuing quality aggressively mean?
Do we have the courage to bring in and welcome the new librarians seeking to come in and work with us and take us in future-looking directions or will we drive them away to other more future-looking professions
Library does not ‘OWN’ information literacy — we bring IL to the table and ask faculty ‘how will you work with us on this?’ — we need to address how to define it collectively and collaboratively within the disciplines.
Market share of for-profit institutions is growing — neither faculty nor librarians own the curriculum – they have addressed efficiency in the educational enterprise — Univ. of Phoenix now has 300,000 students
Illinois State study on how they got such great results integrating IL into the curriculum — librarians were on the committees, volunteered for the jobs others didn’t want (like policy writing) and did the work they said they were going to do….had a profound impact on the policies and the speed at which they were created and adopted
Offer the library up as a solution to problems on campus – space, services, events, etc.
Question to Panelists: How do we market libraries?
Marketing is about your brand – get students to connect your brand with learning – not just with stuff or with a place
Marketing potential exists in EVERY transaction within the library
Make sure the marketing is in line with the institutional brand – let the institution print your marketing materials
Staff (not librarians) often have more transactions with our patrons than librarians do (student workers even more) — be sure you include them in any discussion of marketing
Reconceptualize the job of the student workers — customer service model — so many barriers between a student and a librarian – make sure ALL their interactions are positive and service-oriented
Market Librarians’ office hours —
Question to Panelists: How do we create a welcoming environment?
Don’t make assumptions about your students and how they expect to be treated in your enviroment
New or renovated spaces bring in more people
Library should be the symbolic starting place on campus
Library is the only place where it is socially acceptable to be alone (never thought of that!)
Libraries should start to think of multi-use possibilities — writing center/writing lab; eating/drinking;
Part of the reason we get space based on books is because that is how we have sold the need for more space — we need to discuss the need for space for collaboration, student study, staff connecting with students, etc. Change the sales pitch!
Career counseling, campus help desk, academic advising, wellness center all have on-site hours in the library — don’t have to bring the office into the building – just the services — set up a consultation desk — have organization schedule time at the consultation desk
Prioritize your space for your people, not your books. Let books be off-site and let students connect with the librarians
University of Chicago is doing the opposite –new space coming — all monographic titles would be browsable in the new building — only moved journals off-site. Gathering in all of their monographs to one location.