Contents: 1. short tidbits (e.g. Alma from Ex Libris, “screen reading” effects, take care in using downloads as a measure, shared print storage) and 2. the rising cost of e-book short-term loans with a DDA program
1. the short bits
Alma – was the commercial ILS that I heard mentioned repeatedly, often in the context of migrations. At a poster session, I spoke with a librarian from the University of Tennessee Libraries about their migrating order records to Alma (from Aleph) and the next day I spoke with a librarian from another state about migration to Alma. I came away with the impression that both were satisfied so far. I heard other librarians mention Alma as the ILS of interest or having recently selected it.
Steve Shadle – “How Libraries Use Publisher Metadata” Steve worked with Springer on metadata and realized other publishers could use the same kind of understanding. Publishers at the presentation were engaged and asking questions. (I say, “hooray!”)
Carol Tenopir – “To Boldly Go Beyond Downloads” reported from research with focus groups and interviews that downloads are on the decline and “be careful about using it as a measure.” The survey just went out, so keep an eye out for later reports from that part of the research.
David Durant (ECU) and Tony Horava (University of Ottawa) – “Future of Reading and Academic Library” The presenters referenced Jakob Neilson’s F shaped pattern (of eye tracking) and explained linear and tabular reading and how they affect learning. Their research includes the differences between “screen reading” and reading from print. Look for their article in the January 2015 issue of Portal.
Emory and Georgia Tech’s shared print repository, Emtech, was helped along by support from the presidents at both universities and the prior establishment of a 501-3c to support other initiatives. (I asked because I had wondered how a private/public partnership for something long-term like this could work.) They determined that they had only 17% overlap in collections and each library is putting 1 million volumes into the shared facility — serials from Tech and monographs from Emory. They are storing microforms there; with the Atlanta climate, a cooler will have to be used when pulling those from facility, so that they gradually warm up from the 50 degrees without moisture forming on them. It will be one unified collection and they are contemplating whether they will need a separate OCLC holding symbol. This will be Harvard style — with static, not mobile, shelving.
2. increasing cost of short-term loans (STLs):
Summary: All parties, publishers, librarians and aggregators are adopting a “let’s work together” attitude and showing understanding that workable pricing models are yet to be figured out with e-books because monographs are different from journals; everyone is inclined towards keeping DDA rather than eliminating it. The consortia named below who facilitated a lively lunch all pulled DDA records from their catalogs but I learned in a sidebar conversation that a large consortium removed only the EBL DDA records for the same titles in ebrary Academic Complete (generally considered to be primarily a backlist) and made no other changes. We’re implementing this change, literally as I’m writing this, since we just got the subscription product through NC LIVE. (See also Carol’s report.)
Details on STLS: Following up on this summer’s announcement that a number of publishers were raising the prices of STLs, I asked Derrik to do some analysis of our own experience prior to the conference. The bottom line on his analysis is that the rise in cost is affecting our bottom line noticeably. I managed to get to a lively lunch session with a mix of publishers, librarians, and aggregators in the audience. Facilitators included a representative from: Connecticut-Trinity-Wesleyan (CTW Consortium); Colby-Bates-Bowdoin Consortium; Tri-College Consortium (Bryn Mawr, Swarthmore, Haverford); The Five Colleges Consortium (Amherst College, Mount Holyoke College, Smith College, and the University of Massachusetts Amherst) The lively lunch facilitators asked specific questions and my take-aways were:
- reaffirmation that sales of books (whatever format) are dropping and the volume of STLs isn’t rising to meet the cost of publishing them (not from conference, but see this explanation of the cost of publishing an e-book)
- inconclusive discussion on setting an optimal dollar amount or percentage of list price (I went to the mic and commented that setting a percentage was a questionable strategy with some publishers now raising the list price for electronic to be more than print; note that the e-book was not always, but often, close to hardcover price until recently)
- in general an embargo was undesirable from all perspectives
- differentiated pricing on frontlist versus backlist could be considered (I wonder if this wouldn’t add undesirable complexity and there might be a better solution)
Also on the STL crisis topic, Carol and I both were at a session titled, “Sustainability not Profitability: the Future of Scholarly Monographs and STL.” Carol’s coverage, also linked above, differs slightly from mine (and is brief).
- Barbara Kawecki from YBP gave the landscape of library activity to start the session: from 1998 to now there has been a dramatic decline in print purchasing. A loss of 50,000 units to a publisher is significant. YBP has seen a dramatic increase in records sent for DDA but only tiny amount is purchased and a large percentage of spending is on STL.
- Rebecca Seger of Oxford University Press then gave an overview of the cost of monograph publishing and stated that the real problem is shrinking monograph budget (which I heard multiple times at the conference). She explained that with journals publishers can estimate revenue because of subscriptions, but publishers have used the print approval plans of libraries historically to estimate revenue for monographs. Each title might sell 400-700 “units” for the lifetime. Publishers can’t sell that amount now and can’t estimate revenue based on approval plans anymore because of all the changes libraries are making relative to DDA/STL. It costs about $10,000 to publish a monograph and printing is only about a third of that cost (or more for a smaller publisher).
- Lisa Nachtigall from Wiley also described the impact of DDA/STL:
2009 to now: 92% print to 77% print
3rd party sales of e big increase: now 7%
32% less revenue from top 100 titles from 2009 to now; 28% less if take out the top 5 performers
70% of all etransactions from DDA/STL
Only 32% of DDA records went to transaction and 82% of that are STLs
86% less revenue on the e
Lisa is in the editorial part of Wiley and says that because of all of this Wiley is exiting Physics altogether, getting out of higher level research areas and will focus on textbooks. She noted that faculty will not able to disseminate their research in the same ways.
- Michael Levine-Clark (a frequent speaker on e-books and Associate Dean for Scholarly Communication and Collections Services at the University of Denver) counseled the audience for librarians and publishers to work together on this problem, which was also the attitude at the lively lunch I described above. He said he was willing to pay more for the titles that get used. Various pricing models are needed together right now. He is concerned about the level of risk — future access to the titles not purchased — but he noted that the budget doesn’t allow him to buy all of those titles now anyway. He had a lot of analytical graphs in his presentation, which may be found near the end of the entire presentation. He wondered about having a fee for DDA service to publishers and YBP as part of the solution (but several audience members noted that all libraries already pay a small fee to YBP for the service of managing the bibliographic records). He concluded that we need to pony up to keep all books available for long term. During Q&A with the audience, it came up that if part of the change to using STL includes charges for browses, then it may not work. There was agreement from the audience that we have to work with publishers to keep DDA. The concept of an annual fee, “pay to play,” was raised again.
This was a particularly good conference in terms of content and consistently nice weather.