#Marketing

Inside ZSR

The Social Media Marketing Conference: More than A “Like”

Last Thursday, I accompanied Meghan and Rebecca to the Social Media Marketing Conference in Charlotte. It was an interesting conference for two reasons: it was non-library in nature and it featured participants from a wide range of experiences— novice to “maven”. (“Maven” is the preferred term for those well-versed in social media because of the... more

Leslie at SEMLA ’08

On Oct. 9, I drove down to East Carolina University in Greenville for the annual meeting of the Southeast Music Library Association. It was a very interesting and varied program this year: Library “Infomercials” Nathalie Hristov, Music Librarian at UT Knoxville, gave a presentation titled “The Music Library Informercial: a Practical Guide for Creating the... more

Charleston Conference with Carol

My notes from the Charleston Conference: Two speakers mentioned The World is Flat as a must-read. It’s checked out right now, so I’ll have to tell you later if it’s any good! I attended two sessions where ProQuest presented the results of their research into student research behavior. In a plenary session, Jane Burke suggested... more